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The UK Size Guide

Typical UK size charts, EU and US conversions, and how to measure yourself properly — bookmark this before ordering from any edit.

The one rule above all charts: brands differ. These tables show typical UK averages, but the size chart on each Amazon listing always wins — check it, and check the recent reviews for “runs small / runs large” before ordering. Our review-reading guide shows exactly how.

How to measure yourself

Use a soft tape over underwear, not over clothes, and keep the tape level and snug — not tight. Bust/chest: around the fullest part. Waist: around the narrowest point, usually just above the belly button. Hips: around the widest part, feet together. Inside leg: from the top of the inner thigh straight down to the ankle bone. Write the numbers down once — they’ll size every order after this one.

Women’s clothing (typical UK, cm)

UK sizeBustWaistHipsEU / US
UK 6786085EU 34 / US 2
UK 8826489EU 36 / US 4
UK 10866893EU 38 / US 6
UK 12907297EU 40 / US 8
UK 149577102EU 42 / US 10
UK 1610082107EU 44 / US 12
UK 1810688113EU 46 / US 14
UK 2011294119EU 48 / US 16
UK 22118100125EU 50 / US 18

Men’s clothing (typical UK)

SizeChest (in)Chest (cm)Jeans waist (in)
S36–3891–9630–32
M38–4096–10232–34
L40–42102–10734–36
XL42–44107–11236–38
XXL44–46112–11738–40

Shoes — UK / EU / US conversion

Women UKEUUSMen UKEUUS
UK 3365UK 639–407
UK 4376UK 7418
UK 5387UK 8429
UK 6398UK 94310
UK 740–419UK 1044–4511
UK 84210UK 114612

Three sizing habits that end returns

One: trust centimetres over size labels — a “UK 12” varies between brands, 90cm does not. Two: when reviews chorus “size up” or “size down”, obey the chorus even if the chart disagrees. Three: if you sit between sizes, go up on outerwear and tailoring (room to layer), down on stretch fabrics (they give). Every fit note in our edits follows these three rules.

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